Newsletter: Massage Practice Building excerpts-- February 2018

Michelle Burns
February 9, 2018

Here is some of the information I recently shared in my February newsletter. Each newsletter has a specific focus.  This month is focused on business and ethics information. If you would be interested in receiving my newsletters, please head over to my contact page and sign up.

Tidbits, Updates and Resources:

1.Gael Wood is offering a “Done-for-You Social Media Marketing Content” opportunity through Massage Marketing Content Club. You can sign up for a free massage marketing content sample package.

2. SEO: what it is and how to do it effectively. For many of us, taking time to create and maintain a website is about all we have and SEO can seem so confusing. offers guidance in this guide: SEO copywriting: The ultimate guide. 

3. “Is this you? You know what you need to accomplish to make your massage business success. You know the steps to make it all happen. But when it comes to executing those steps..oh look! a squirrel…I should reorganize my closet today…another squirrel. Solution: a group of colleagues, holding you accountable, helping with obstacles, cheering you on."  Massage Business Blueprint accountability group 

4.  Are you doing Facebook ads? There are eight common advertising mistakes that can get your ad suspended. This video by Matthew Loop lists and discusses those 8 mistakes.

  1. No disclaimer or privacy policy statement on the page the ad is sending you to.
  2. Link baiting, fear mongering or overhyped headlines
  3. Can’t make any claims
  4. Too many disapproved ads in your ad manager
  5. Lots of negative feedback
  6. Second person point of view
  7. Ad targets someone’s non-ideal body type (i.e. before & after pictures, no “red points”)
  8. Trapping websites or landing pages, popups

5.  HubSpot offers a blog post: 20 SEO Myths You Should Leave Behind in 2018, a free download. 

6.  Matt Coffman offers free training session for practice owners: 3-step process for generating 5, 7 even 10 new therapy clients every single month with predictability. 

7.  Massage Magazine offers a free ebook: Build a Successful Massage Practice which includes wonderful information about using technology.

8.  For those looking to create a new webpage or upgrade a current webpage, currently one of the most recommended themes in the business is the Cherry Multipurpose WordPress Theme. It has great functionality for spas and massage practices. 

9.  Söhnen-Moe Associates, a leader in massage business education, offers three practice-building ebooks:  Build Your Business Plan, Marketing Communications for Massage Therapists, and Present Yourself Powerfully.


I receive a weekly update on anything published anywhere on the internet that includes information about massage business and tips or hacks. If you have any problems with the links, please let me know, or if you come across any information that you think would be good to share, please also feel free to pass that information along:

Regarding Licensing

You can download the new Massage complaint sign on the TDLR website.

Want to keep up with the latest rules, laws and procedures? Sign up for email updates from TDLR.

The Massage Therapy Advisory Board met on December 7, 2017. The meeting is archived and valuable on TDLR”s YouTube channel.

Ethics Situation for your consideration

  • Margaret, a recent graduate from massage school, was working for a well-established chiropractic clinic. Mark was Margaret’s next client. It was Mark’s first massage at the clinic. He was a car sales associate and recently involved in a minor car accident. When Margaret entered the massage room, Mark was lying prone with the sheet draped across his back and legs. Margaret lowered the sheet and observed a large portion of his back covered with red circles. The edges of the circles were slightly elevated, and she noticed a slight odor to his skin. 

    What massage modifications should Margaret make? 

    Should Margaret ask the chiropractor about the rash? If yes, when should she make the inquiry?

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