Class Assessment - 10 Keys to Making It on Your Own

10 Keys to Making it On Your Own CE class assessment
Date*
MM slash DD slash YYYY
Name*
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Email*
Choose the best answer (one answer) for the following questions.
Question 1: The purpose of a marketing plan includes:*
- raise awareness about your business
- persuade people to do business with you
- keep clients/customers coming back again
- all the above
Question 2: Marketing is:*
- total process of distribution of goods and service
- only ad writing
- limited to collateral materials and websites
- nice to have but not crucial to growing a business
Question 3: Defining your niche:*
- guides you in all the decisions you make about your business
- is usually easy, especially when first starting out
- requires little research into demographics
Question 4: A unique selling proposition*
- is also known as Differential Advantage
- defines what makes you special and qualified
- positions us to meet our client's needs
- All the above
Question 5: Our competition is*
- only other health care providers
- any other use of discretionary funds
- every other business a client has a relationship with
- Only b & c
- none of the above
Question 6: Two main categories of promotion include*
- advertising and networking
- word of mouth and networking
- collateral materials and networking
- marketing and advertising
Question 7: Advertising is NOT*
- the act of calling public attention to your service
- usually free
- intended to inform or influence
- challenging for most individuals
Question 8: Networking is NOT*
- building professional relationships
- giving and receiving support
- sharing information about your services
- selling yourself
Question 9: A bio should*
- establish you as an expert
- answer all the questions someone may have
- be several pages in length
- not include your personality
Question 10: Self-care is:*
- a marketing tool
- a profound skill that shows up in everthing we do
- a demonstration of "everything walks the talk"
- requires paying attention to details
- all the above
Question 11: Identifying client needs is important because:*
- we need to determine if we can meet those needs
- we need to communicate tot he client if we can meet their needs
- we need to use that information to determine additonal education or training needs
- all the above
Question 12: When explaining our services to potential clients:*
- Being generic with our answer prevents confusion
- Being specific about what needs we can meet removes confusion
- providing a list of our qualifications and certifications removes confusion
- Using our title to explain what we do provides clarity and expertise
Question 13: Objections and hesitations:*
- are always voiced by potential clients
- rarely prevent a potential client from being interested in your services
- should be countered before benefits are mentioned
- none of the above
Question 14: Being consistent:*
- is only important at your location and the business environment
- means "walking the talk"
- only applies to big decisions
- only applies to large companies, like McDonalds
Question 15: Blogs, articles, and newsletters*
- provide information to clients and potential clients
- establish you as an expert
- need to be created and posted frequently and consistently
- all the above
- None of the above
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10 Keys to Making it On Your Own CE class assessment

Choose the best answer (one answer) for the following questions.